How to Set Up Instagram DM Automation with Repli

This guide walks you through connecting your Instagram Business account, building your first Comment-to-DM automation, enabling AI replies, and reviewing leads in Repli — in under 10 minutes.

  1. Create a free Repli account. Go to repli.in and sign up for free. No credit card required.
  2. Connect your Instagram Business account. Click "Connect Instagram" in the Repli dashboard. Your account must be a Business or Creator account linked to a Facebook Page.
  3. Create a Comment-to-DM automation. Click "New Automation", choose a trigger post, set your keyword (e.g., "PRICE"), and write the DM you want to send. Save and activate.
  4. Test your automation. Comment your keyword on the selected post from a test account. The DM should arrive within seconds.
  5. Upgrade to Pro for AI replies and lead capture (optional). To enable AI Chat replies, DM Auto-Reply on any keyword, or Lead Collection forms over DM, upgrade to Pro for ₹499/month from the dashboard.

Before you start

You need an Instagram Business or Creator account linked to a Facebook Page, or a WhatsApp Business number, or a Telegram bot token. Nothing else — no developer account and no code.

Your first automation, step by step

Create a Repli account and verify your email. Connect the channel through the official login and grant every permission. Choose the comment-to-DM trigger, select the post, add your keywords plus likely misspellings, and write the DM with the link or file attached. Test it from the console, then switch it live.

Making it perform

Say the keyword out loud in the video and repeat it in the caption, lead the DM with the thing they asked for rather than a greeting, add buttons for the next step, and turn on a single follow-up for people who go quiet.

Watching results

The analytics view shows triggers, sends, replies and conversions per automation, so you can tell which post and which wording produced actual conversations rather than just reach.