Everything you need to know about automating Instagram DMs, comment replies, and lead capture using Repli.
It depends on the tool. Repli uses the official Meta Graph API, which is fully compliant with Instagram's policies and carries no risk of account suspension. Tools that use screen-scraping or fake browser sessions are against Instagram's terms and can result in bans.
Instagram automation via the Graph API requires an Instagram Business or Creator account linked to a Facebook Page. Personal accounts cannot use DM automation through the official API.
Yes. Repli can automatically reply to comments on your posts with a public comment, send a DM to the commenter, or do both — triggered by specific keywords.
Meta sets rate limits on automated DMs. Keeping automated messages under 1,000 per day per account ensures you stay within safe limits. Repli's free plan caps at 20 messages per day; Pro (₹499 / $9.99 per month) and above are unlimited.
Only if they have initiated a specific action, like commenting on your post or clicking a CTA button. Meta requires a user action to trigger an outbound DM. Unsolicited cold DMs are not supported by the API.
Comment-to-DM automation sends a direct message automatically to any user who comments a specific keyword on your Instagram post. For example, if someone comments 'PRICE' on your product post, Repli instantly DMs them your pricing details or a purchase link.
No. Automated replies and DMs sent via the official Meta API do not negatively affect your reach. Fast replies to comments can actually improve engagement signals, which may boost organic reach.
Repli is a Meta-approved Instagram and WhatsApp automation platform. It connects to your Instagram Business account via the official Meta Graph API and allows you to set keyword triggers, automate DM replies, collect leads, and deploy an AI chatbot — all from a web dashboard.