Train a custom AI persona to reply to Instagram DMs in your tone, 24 hours a day. repli's AI chat automations integrate with Meta's Graph API and respect the 24-hour messaging window.
Keyword automations handle the predictable messages. AI handles everything else — the person who phrases a question three different ways, asks about two products at once, or wants to know whether the size will fit. Repli's AI reads the whole thread, answers from your own knowledge base, and only escalates when it genuinely should.
The model is given your product catalogue, FAQs, policies and availability before it answers. That grounding is why it does not invent prices, delivery dates or discounts. When something is not in the knowledge base, it says so and offers a human instead of improvising.
AI replies are included from Pro+ (₹999/month). Free accounts can test every AI feature within their daily credits before deciding.