Free forever. Pro unlocks AI & Advanced Business Growth.

Repli is a genuinely free AI automation platform for Instagram DMs, WhatsApp Business and Telegram. The free plan is a full sandbox: every feature is unlocked and usage is metered in credits — you start with 15 credits and earn 5 more every day. Paid plans remove the cap entirely and add AI, CRM and WhatsApp support agents. All prices are billed in INR through Razorpay, with USD pricing available for international customers.

Free Plan — ₹0 forever

• 15 credits to start, plus 5 new credits every day
• Every automation type unlocked — Comment-to-DM, DM auto-reply, keyword triggers, Telegram bot
• 1 connected Instagram Business account
• Analytics and full message logs
• A small "— sent via repli.in for free" footer on DMs only (never on comments)
• No credit card required, no expiry

Pro — ₹499/month ($9.99)

• Unlimited messages — the daily credit cap is removed
• Lead Collection forms over DM (name, email, phone, custom fields)
• DM Auto-Reply on any keyword
• Up to 1,000 characters per DM and 24-hour retargeting broadcasts
• No Repli branding on messages, priority support

Pro+ — ₹999/month ($10)

• Everything in Pro, plus every AI feature
• AI Chat with a custom persona trained on your brand
• AI replies on DMs and comments, AI Comment Guard
• Telegram bot AI with unlimited AI replies
• Instagram DM appointment booking

Pro Business — from ₹2,999/month ($29)

• Seat-based pricing: ₹2,999 ($29) for owner + 10 agents, ₹3,999 ($39) for 20 agents, ₹4,999 ($49) for 50 agents, ₹6,999 ($69) for 100 agents
• Everything in Pro+
• WhatsApp AI Support Agent builder with webhook tools
• Inbound webhook triggers for proactive messaging
• Multi-agent team seats and dedicated onboarding
• Custom workflow setup and VIP support

How billing works

Subscriptions renew monthly through Razorpay. You can upgrade mid-cycle at any time — Repli prorates the difference and charges only the remaining amount. Downgrades and cancellations take effect at the end of the current billing period, and there is no lock-in contract.

Which plan should you pick?

Creators testing automation should stay on Free until the daily credits run short. High-volume D2C brands running Reels campaigns typically move to Pro for unlimited sends. Coaches, clinics and agencies that want AI conversations and appointment booking choose Pro+. Teams that need a WhatsApp support desk wired into Shopify, WooCommerce or Shiprocket choose Pro Business.

Frequently Asked Questions

Is Repli really free? Yes. The free plan never expires, needs no card, and unlocks every feature — usage is limited by daily credits rather than by locked features.

What happens when I hit the message limit? Automations pause for the rest of the day and you get an email. Five fresh credits arrive the next day automatically, or you can upgrade to Pro for unlimited messages.

Can I upgrade or downgrade anytime? Yes — from the dashboard, with prorated billing on mid-cycle upgrades.