Repli turns your Instagram DMs into a 24/7 chatbot that talks like you, answers FAQs, captures leads, and hands off hot conversations — all on the official Meta Graph API with no ban risk.
Modern AI understands intent, not just keywords. Repli's chatbot is trained on your product catalogue, FAQ, and tone-of-voice notes, replies in under 2 seconds, and escalates complex cases to a human in one click.
See pricing · Comment-to-DM automation · Instagram customer support
Most chatbots are decision trees that break the moment someone types something unexpected. Repli combines deterministic keyword rules for the predictable cases with an AI layer for everything else, so the bot handles both “PRICE” and “hey do you ship to Pune and how much for two?” in the same thread.
Connect the account, import your FAQ and catalogue, write a short persona describing tone and boundaries, then test in the console against real past DMs before switching it live.
Track resolution rate, handover rate, average first-response time and conversations that ended in a booking or order. If handover rate climbs, the knowledge base is missing something specific — the analytics view shows exactly which questions caused it.