Someone comments your keyword, Repli slides into their DMs with a personalized message, link, or freebie in under two seconds. No app switching, no lost leads, no manual work.
A public comment on a Reel is the strongest low-effort signal of interest on Instagram. Comment-to-DM catches the commenter in the hesitation window and moves them from public spectator to private conversation before their intent cools.
Instagram DM automation · Instagram chatbot · Pricing
A public comment happens in the moment of interest. Link-in-bio asks the viewer to leave the feed, open a browser, find the right link and start again — most never do. Comment-to-DM keeps everything inside Instagram: they type a word, and the answer arrives in their inbox before their attention moves on. Creators routinely see several times the click-through of a bio link from the same post.
Pick one short word that nobody uses accidentally in conversation — GUIDE, PRICE, LINK, SIZE. Say it out loud in the video and put it in the caption. Add every likely variant and misspelling as extra keywords, and use the wildcard trigger when you want every commenter on a post to receive the DM.
Open with the thing they asked for, not a greeting. Attach the link, image or coupon straight away, add up to three buttons for the next step, and only then ask a qualifying question. You can also post a short public comment reply — Repli keeps it inside Meta's 300-character limit automatically.
Repli uses the official Meta Graph API with an Instagram Business or Creator account. Free-form DMs are only allowed inside the 24-hour window after the person interacts, so the automation fires immediately rather than in a nightly batch.