AI for Instagram — the operating system for your DMs

Repli plugs an AI brain into your Instagram Business account: it answers DMs, replies to comments, qualifies leads, books calls, and closes sales — 24/7, in your brand voice, without breaking a single Meta policy.

How it works

Repli combines a low-latency LLM with a retrieval layer that grounds every reply in your product catalogue, FAQ, policies, and calendar. That grounding is why Repli never invents prices or shipping times.

Instagram chatbot · AI sales agent · Pricing

What the AI is grounded in

Before the model answers anything it is given your catalogue, prices, policies, FAQs and availability. Every reply is written from that material, which is why it does not invent a discount or promise next-day delivery you do not offer.

From answer to outcome

A good AI reply is not the goal — a booking, an order or a qualified lead is. Repli's agent moves the conversation forward: it asks the qualifying questions you defined, sends a checkout or booking link, collects the details you need, and stores the result as a lead you can export or push to your CRM.

When a human takes over

You decide the handover rules: an explicit request, a refund or complaint, a repeated failure to answer, or a high-value order. When it triggers, the conversation moves to the shared inbox with the full transcript and contact history attached so nobody has to ask the customer to repeat themselves.

Plans

AI features are included from Pro+ at ₹999/month. Free accounts can test them fully inside the daily credit allowance first.