Instagram automation built for e-commerce

Turn Reel viewers into Shopify checkouts inside the DM — 3x conversion versus link-in-bio funnels.

Why Instagram works for e-commerce

Repli plugs your Instagram account into a Meta-approved automation stack tailored for e-commerce. Booking, follow-ups, FAQs, and lead capture — all inside the app your customers already open every day. Instead of a shared inbox that nobody checks after 7pm, every enquiry from a e-commerce customer gets an answer in seconds, at any hour, in your own wording.

What e-commerce typically automate first

• Enquiry triage — the five questions you answer every day (price, availability, location, timing, process) answered instantly with your real information.
• Booking and lead capture — a short sequential form inside the chat that collects name, phone, service and preferred time, then stores it as an exportable lead.
• Follow-ups — an automatic nudge when a conversation goes quiet, which stops the moment the customer replies.
• Reactivation — re-engaging past customers who already messaged you, without buying a single new ad.

How to set it up

1. Create a free Repli account — 15 credits to start and 5 more every day, no card needed.
2. Connect your Instagram Business or Creator account with the official login.
3. Write the keywords and replies that match how your e-commerce customers actually ask.
4. Test in the console, go live, and read conversions in analytics.

Compliance and cost

Everything runs on the Meta Graph API, inside Instagram’s 24-hour messaging window and comment-reply limits — no unofficial clients, no scraping and nothing that puts your account at risk. E-commerce can start on the free plan and upgrade when volume grows: Pro at ₹499/month, Pro+ at ₹999/month for AI replies, and Pro Business from ₹2,999/month for teams with multiple agents.

Instagram automation overview · Pricing · Instagram chatbot · All features