Instagram automation built for real estate

Turn every Reel comment into a DM with listing details, floor plans, and a viewing prompt — in under two seconds.

Why Instagram works for real estate

Repli plugs your Instagram account into a Meta-approved automation stack tailored for real estate. Booking, follow-ups, FAQs, and lead capture — all inside the app your customers already open every day. Instead of a shared inbox that nobody checks after 7pm, every enquiry from a real estate customer gets an answer in seconds, at any hour, in your own wording.

What real estate typically automate first

• Enquiry triage — the five questions you answer every day (price, availability, location, timing, process) answered instantly with your real information.
• Booking and lead capture — a short sequential form inside the chat that collects name, phone, service and preferred time, then stores it as an exportable lead.
• Follow-ups — an automatic nudge when a conversation goes quiet, which stops the moment the customer replies.
• Reactivation — re-engaging past customers who already messaged you, without buying a single new ad.

How to set it up

1. Create a free Repli account — 15 credits to start and 5 more every day, no card needed.
2. Connect your Instagram Business or Creator account with the official login.
3. Write the keywords and replies that match how your real estate customers actually ask.
4. Test in the console, go live, and read conversions in analytics.

Compliance and cost

Everything runs on the Meta Graph API, inside Instagram’s 24-hour messaging window and comment-reply limits — no unofficial clients, no scraping and nothing that puts your account at risk. Real estate can start on the free plan and upgrade when volume grows: Pro at ₹499/month, Pro+ at ₹999/month for AI replies, and Pro Business from ₹2,999/month for teams with multiple agents.

Instagram automation overview · Pricing · Instagram chatbot · All features