WhatsApp Business API, explained

The WhatsApp Business API is how companies send and receive WhatsApp at scale — multiple agents, automation, templates and analytics on one number. This guide covers eligibility, verification, template approval, conversation pricing and the automation you can build on top.

What you get

• Access and Meta business verification steps
• Message templates and approval rules
• Conversation-based pricing categories
• Automating support, orders and re-engagement with Repli

How to set up whatsapp business api, explained with Repli

1. Create a free Repli account — no card, 15 credits to start and 5 more added every day.
2. Connect the channel this runs on (Instagram, WhatsApp Business or Telegram) with the official Meta or Telegram login.
3. Configure it: access and meta business verification steps, and message templates and approval rules.
4. Test it from the built-in console, switch it live, then track results in analytics.

Is it compliant?

WhatsApp Business API, explained runs entirely on official APIs — the Meta Graph API for Instagram, the WhatsApp Business Platform for WhatsApp and the Telegram Bot API. Repli never automates a personal account, never scrapes and never uses an unofficial client, so your number and your account stay safe. Rate limits, messaging windows and template rules are enforced by Repli before a message is ever sent.

What it costs

You can use whatsapp business api, explained on the free plan: 15 credits to start, 5 new credits every day and a daily cap of 20. Pro is ₹499/month, Pro+ is ₹999/month for the AI features, and Pro Business starts at ₹2,999/month for teams that need the WhatsApp support agent builder and multiple seats.

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