Learn how to connect your Instagram Business account, build comment-to-DM automations, configure AI chat personas, and collect leads with repli.
The Repli docs walk through every part of the product in the order you will actually need it: connecting an Instagram Business account through Meta login, creating your first comment-to-DM automation, adding keywords and wildcard triggers, attaching images and buttons to a DM, and reading the analytics afterwards.
Instagram allows free-form replies only inside a 24-hour window after a user messages you, public comment replies are capped at 300 characters, and WhatsApp requires an approved template for anything sent outside the 24-hour service window. Repli enforces all three automatically, so an automation that would break a rule simply will not send.